Evolution of Digital Marketing

Evolution of Digital Marketing

Digital Marketing

As you know Digital Marketing has become one of the most commonly used terms these days. Digital marketing (its also called Internet Marketing) is going to change the way marketing is done. it just very soon digital marketing, digital advertising and digital media will replace traditional marketing.

This is an online process of advertising or sharing your thought or explore your business or yourself.

Actually, digital marketing was first known as internet marketing and online marketing. In those early days of the internet, mainly internet was used for communication via email and websites and SEO was used for online advertising and marketing. In those days, digital marketing was known as Internet marketing or online marketing.

When social media platforms like Facebook, Instagram became popular, video platforms like YouTube became popular and people started using mobiles and companies started using websites, social media and videos etc for marketing. This is how digital marketing was started and became popular as an umbrella term.

Digital Marketing Framework:
Digital marketing is complex, which includes many topics and sub-topics. To become a digital marketing expert, it’s important to have knowledge about all digital marketing topics and understand how digital marketing works.

Digital marketing framework contains various digital marketing platforms, channels and techniques.

List of digital marketing topics and channels

  • Search Engine Optimisation (SEO)
  • Social Media Marketing (SMM)
  • Search Engine Marketing (SEM)
  • PPC Advertising
  • Display Advertising
  • Content Marketing
  • Affiliate Marketing
  • E-Mail Marketing
  • Mobile Marketing
  • Digital Video Advertising
  • Online Digital PR
  • Blogging
  • Influencer marketing
  • Search Engine Marketing

Search engine marketing is also known as inbound marketing by some people. Search engine marketing means you use a search engine as your primary marketing channel. Search engine marketing contains SEO and searches advertising.

Search Engine Optimization (Also known as SEO)
Search engine optimization is one of the most important parts of Digital Marketing. SEO is about getting organic traffic on website from search engines. In the digital marketing space, SEO is considered as one of the most effective channels for getting visibility, traffic on a website without spending too much.

Things to know about SEO

  • SEO is a long term strategy
  • SEO is part of inbound marketing and Search Engine Marketing
  • SEO gives you better ROI compared to other channels.
  • Search Engine Optimization is difficult, complex and time-consuming. But, delivers better results if implemented properly.

While trying to outline how all of the changes impacted marketing and marketers is beyond the scope of this article, focusing on the vast number of digital marketing techniques shows the varied approaches available to reach users and audiences through digital marketing. An overview of common digital marketing tactics include:

"Social Media is big platforms to explore your business like Facebook, Instagram, Twitter etc"
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Content marketing
  • Influencer marketing
  • Content automation
  • Campaign marketing
  • Data-driven marketing
  • E-commerce marketing
  • Social media marketing
  • Social media optimization
  • Email direct marketing
  • Display advertising
  • E–books
  • Programmatic Advertising
  • In-app Advertising
  • GeoFencing
  • Remarketing


Zigma & Optron


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