Ways to Improve your Site’s Ranking with Meta Tags

SEO is a technique that way to boost online business on top of google page. If you use proper SEO technique as per google rule and algorithm then your website definitelly boost your website ranking.


Here are some suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.

Five Ways to Improve your Site’s Ranking (SEO)

Must Publish Relevant and Authoritative Content: Content is king and if you update regularly content that quality, authoritative content is the number one driver of your search engine rankings and there is no substitute for great content —this is especially true when doing SEO marketing. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Fine-tune your web writing skills and present yourself as an authority on the topic you are writing about.

  • Use Relevant Keywords
    Identify and target a specific keyword phrase for each authoritative content page on your website. Think about how your reader might search for that specific page with search terms like:
  • Online Management Course in 2021
  • SEO Services in <Location>
  • Furniture Manufacturers in <Location>
  • Furniture Art in <Location>
  • Top PR Agency in <Location>
  • Top Graphic Designer <Location>
  • Use Multiple Keyword Phrases <Location>

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It is very difficult for a web page to achieve search engine rankings for multiple keyword phrases—unless those phrases are very similar. A single page may be able to rank for both “biomedical engineering jobs” and “biomedical engineering careers”. Ranking for “student affairs” and “dean of students” or “gender discrimination” and “violence reporting procedures” with a single page is unlikely.

If you want to rank for multiple keywords phrases (long tell keywords) with your website, you will need to make a separate webpage for each keyword phrase you are targeting.

Like Long tell keyword : How to design and develop a product website.

  • Important is Placing Keywords
    Once your keyword phrase is chosen for a given page, consider these questions:

Can I use part or all of the keyword phrase in the page URL (by using keywords in folders)?
Can I use part or all of the keyword phrase in the page title?
Can I use part or all of the keyword phrase in page headings and subheadings?

Answering yes to these questions can improve your search engine ranking. Be natural and user-friendly, though. For instance, you do not want the word “engineering” to show up three or more times in the URL or have the phrase Northern Lights repeated in the page title and also every heading. Readability and usability still trump search engine optimization.

  • Releivent Content
    Beyond page URL, title, and headings, content is most influential on search engine rankings. Repeat your keyword phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content. Be authoritative. Strategically link to relevant sources and additional information—both within your organizations broad website and even to other websites which are useful.

Don’t forget to use bold, italics, heading tags (especially an H1), and other emphasis tags to highlight these keyword phrases—but don’t overdo it. You still want your language and writing style to read naturally. Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine. Read more about SEO marketing to help you find new content opportunities

  • Update Your Content Regularly
    You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. Audit your content on a set schedule and make updates as needed.
  • Blogging
    Writing additional content, rich with keyword phrases, on your departmental news blog can also boost your search engine rankings. Blog posts can even be shorter updates about the specific topics you are targeting. Interlink your related CMS web pages and blog posts when it helps give the reader a better picture or additional information about the topic.
  • Metadata
    When designing your website, each page contains a space between the tags to insert metadata, or information about the contents of your page. If you have a CMS site originally produced by the UMC web team will have pre-populated this data for you. However, it is important for you to review and update metadata as your site changes over time.
  • Title Metadata
    Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page.

For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage based on your page title. This adds to the importance of using well-thought-out page titles rich with keyword phrases.

  • Description Metadata
    Description metadata is the textual description that a browser may use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.

Keyword Metadata
Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn’t hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 3-7 phrases with each phrase consisting of 1-4 words. A great example would be “computer science degree.”

  • Link-worthy site
    A web page which is content-rich, authoritative, unbiased, and helps visitors learn more about what they are interested in is most likely to attract links from other websites, which improves your search engine optimization.

Improve your authority and credibility by adding relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to. Always use descriptive links by linking keywords—it not only improves search engine optimization, but also adds value to your readers, including those with disabilities or who are using screen readers.

  • Use alt tags
    Always describe your image and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.

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